Meet The Team
Peter is one of the UK’s most experienced serial entrepreneurs. He is best known for creating Braitrim, the International fashion industry packaging brand, that over a 20 year period supplied most of the world’s leading clothing retailers from manufacturing sites in over 15 countries – which he later sold to Merrill Lynch in 1998.
Chief Executive Officer
Alasdair has spent ten years delivering innovate technologies to extend the quality of fresh produce. Before joining It’s Fresh! he worked at AXA UK, latterly as Finance Director of Bluefin Wealth Management, and prior to this was Vice President of Finance at a 600-employee, 10-country, software consulting firm.
Technical Sales Director
Justin is an accomplished industry professional, has over 25 years experience in the fresh produce industry supplying all UK retailers, 20 years of which as a Technical Director.
Mark is an accomplished Senior Procurement and Operations Professional with over 20 years experience in the manufacturing, print and packaging sectors. Working for, and with many global market sector leading companies Mark is experienced in and passionate about all facets of operational performance.
Simon is a business management graduate with over 30 years experience in the Advertising, Marketing and Packaging sectors. Since 2003 he has been building environmental brands, a cause to which he is committed, providing global retail and supply chain customers with ground-breaking innovative products and solutions.
Malcolm C Dodd PhD
South Africa Sales Director
PhD qualified Consultant with thirty nine years’ experience on fresh produce cold and supply chain technologies, and been Its Fresh! sales representative since its introduction in 2016 in South Africa. For six years (2012 – 2018) was honoured as Associate Professor Extraordinaire in the Department of Horticultural Science at the Stellenbosch University.
Maria Paz Soto
South America Sales Director
Maria Paz is Agronomist Engineer and her professional experience has been focused on international and domestic project management of postharvest technologies, technical Sales, Research & Development and Marketing. Before It’s Fresh she has worked in Maersk Container Industry focused on Control Atmosphere technology.
Managing Partner of Anterra Capital
Adam is the Managing Partner of Anterra Capital, an independent growth capital fund that invests in fast-growing companies, that transforms the way we produce, move and consume food.
Managing Partner of AP Ventures
Andrew Hinkly is a Founding Partner of AP Ventures which had a first close of US$200 million in June 2018. He has enjoyed a high profile career spanning more than 25 years working in the automotive and mining industries.
Peter is non-executive Director, as well as a Partner and the Chief Operating Officer of JRJ Group.
Peter is non-executive Director of Food Freshness Technology, as well as a Partner and the Chief Operating Officer of JRJ Group.