Understand Exactly How to Get Your Crop to Market in Optimum Condition

Find out how to get your free ethylene risk assessment

Transporting and storing fresh fruit and vegetables has always been a challenge for growers. Global markets and the need for time flexibility to gain the very best price creates even greater pressure.

It’s Fresh! Ethylene Control is the ideal solution for extending the shelf-life of your produce and ensuring the highest quality standards.

Let us help you reduce your waste

When you choose It’s Fresh! technology to safeguard your crop, you benefit from our years of research, experience, and sophisticated diagnostics, which means we can precisely ‘prescribe’ the technology required to suit your specific produce, transit routes and customer requirements.

We work with you to get your crop to market in the best possible condition, generating maximum value, using our five-step process:

CONSULT

Your specific varieties, conditions and requirements are understood

DIAGNOSE

Using sophisticated diagnostic tools, your crop is tested to determine the characteristics of the produce

PRESCRIBE

Your transit technology is specified to result in the shipment arriving in optimal condition. This is determined based on the diagnostics for your specific crop and transit route

ANALYSE & MONITOR

We review your actual crop results and performance

REFINE

We further refine the technology specification based on actual outcomes to continually improve your results over time
diagnostic lab

Expert diagnostics

Our team of scientists begin with an assessment of your fruit and vegetable varieties, based on in-depth testing of the produce using a range of state-of-the art tools. This includes:
  • Sophisticated gas analysis
  • Pressure testing
  • Visual and sensory testing

Start today with your free ethylene risk consultation

We offer free access to our science team and diagnostic tools, so that you can understand exactly how It’s Fresh! Ethylene Control can deliver the ideal level of protection for your circumstances.
Book your free ethylene risk assessment

Don’t risk getting your level of protection wrong

All crops have different ripening characteristics and these can change depending on the season and environmental conditions.

Add to this the uncertainties inherent in most transport systems and the variables become highly complex.

It’s Fresh! delivers precisely the right level of ethylene control to ensure that your produce arrives in the best possible condition, even if delayed in transit.
  • Protect your produce from over-ripening, defects and reduced quality
  • Protect your market price and profit margins
  • Protect your reputation for excellent quality
quality fruit being unloaded after shipping

How does the new generation It’s Fresh! Ethylene Control work?

It’s Fresh! Ethylene Control removes ethylene from the local environment around the produce, slowing down the maturation process and therefore delaying quality deterioration and reducing waste.
This patented technology ensures that any ethylene molecules that come into contact with the controller are locked away. 

It is carefully designed so that it only adsorbs ethylene and not any other molecules such as aromas and tastes. Meaning the end customer has a great eating experience!
It's Fresh! Ethylene Control is inserted into any type of packaging, with the produce placed on top to ensure close proximity. 

When required, be that for point of sale or in the home, the product is simply removed. It requires no special handling or disposal, there are no lingering chemicals and no coatings, and it can be used in organic production too.
It’s Fresh! Ethylene Control is customisable to the type of produce, packaging, transport, and storage used. 

This enables precise control of the amount of ethylene present and ensures that produce reaches the market in optimum condition.

It delivers proven financial benefits by controlling waste and improving taste.

Meet our technical team

When you choose It’s Fresh! Ethylene Control to safeguard your crop, you benefit from our years of research, experience, and sophisticated diagnostics, which means we can precisely ‘prescribe’ the technology required to suit your specific produce, transit routes and customer requirements.
Justin Creasy
Technical Director
Michael Coates
Technical Manager
nina van niekerk
Nina Van Niekerk PhD
Business Development Manager
Hamzeh Gulzar
Research And Development Technician

Start today with your free ethylene risk consultation

Contact us about extending the shelf life of your produce with our new generation ethylene controller.

Complete the details below and an It's Fresh! expert will contact you within 24 hours to discuss your requirements and how we can help you optimise your yield.

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© Copyright 2022 It's Fresh Limited - All Rights Reserved. It's Fresh! is a registered trademark of It's Fresh Limited.
It's Fresh Limited is registered in England & Wales, registered office: 19D Cobbett Road, Burntwood Business Park, Burntwood WS7 3GL United Kingdom, trading as It's Fresh!

CRN: 06660765
VAT number GB 237256893
It's Fresh! is a registered trademark of It's Fresh Limited
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