Meet The Team

Peter Shalson
Chairman
Peter is one of the UK’s most experienced serial entrepreneurs. He is best known for creating Braitrim, the International fashion industry packaging brand, that over a 20 year period supplied most of the world’s leading clothing retailers from manufacturing sites in over 15 countries – which he later sold to Merrill Lynch in 1998.

Alasdair Mackay
Chief Executive Officer
Alasdair has held the position of CEO since April 2019. Joining as CFO in 2012, he was part of the team that raised over $30m and built a successful company from start-up, delivering innovative technologies to extend the quality of fresh food and flowers, leading to reduced wastage and higher quality produce.

Justin Creasy
Technical Sales Director
Justin is an accomplished industry professional, has over 25 years experience in the fresh produce industry supplying all UK retailers, 20 years of which as a Technical Director.

Mark Palmer
Operations Director
Mark is an accomplished Senior Procurement and Operations Professional with over 20 years experience in the manufacturing, print and packaging sectors. Working for, and with many global market sector leading companies Mark is experienced in and passionate about all facets of operational performance.

Ron Scherer
Senior Retail Sales Director
Ron is an accomplished senior executive that has over 30 years of experience delivering growth in the supermarket industry.

Nicolas Duran
Director, Latin America and Exports
Born in Chile, Nicolas is an Agricultural Engineer graduate with over 10 years of both domestic and international experience within the Post-harvest and Retail sectors of the Fresh Produce industry.

Simon Lee
Founder Director
Simon is a business management graduate with over 30 years experience in the Advertising, Marketing and Packaging sectors. Since 2003 he has been building environmental brands, a cause to which he is committed, providing global retail and supply chain customers with ground-breaking innovative products and solutions.

Tim Mason
Non-Executive Director
Tim is currently CEO at Eagle Eye Solutions Ltd. He has over 30 years’ experience within the grocery and retail industries, with a strong background in strategic marketing and customer loyalty. Tim’s last role was as Chairman of Bonmarché Holdings plc from 2013 to 2015.

David Stornetta
Non-Executive Director
David is the President and Owner of Produce Careers a leader in executive recruiting for the Food, Produce and Agriculture industries.
Investor Directors

Adam Anders
Managing Partner of Anterra Capital
Adam is the Managing Partner of Anterra Capital, an independent growth capital fund that invests in fast-growing companies, that transforms the way we produce, move and consume food.

Daniel Hallgarten
Partner of BXR Partners LLP
Daniel Hallgarten is a partner of BXR Partners LLP, the advisory arm of BXR Group, an international investment group, and leads HGT Management LLP, a multi-family office.

Andrew Hinkly
Managing Partner of AP Ventures
Andrew Hinkly is a Founding Partner of AP Ventures which had a first close of US$200 million in June 2018. He has enjoyed a high profile career spanning more than 25 years working in the automotive and mining industries.

Peter Sugarman
Peter is non-executive Director, as well as a Partner and the Chief Operating Officer of JRJ Group.
Peter is non-executive Director of Food Freshness Technology, as well as a Partner and the Chief Operating Officer of JRJ Group.