Delivering Ethylene Control Solutions Throughout the Food Supply Chain

Learn how this unique technology can benefit your business

Controlling the level of ethylene around fresh produce is essential to extend shelf-life and reduce waste. 

However, ethylene is essential to the natural ripening of many fruit and vegetables, so removing it entirely is not a solution. 

It’s Fresh! Ethylene Control effectively manages the amount of ethylene present, to extend shelf-life but also allow fruit to reach optimal ripeness when it arrives at market.
cherry harvest

Unique ethylene control technology

avocado packed with It's Fresh! Ethylene Control
It’s Fresh! Ethylene Control works through a unique compound of naturally occurring minerals, delivered in a range of forms that can be easily applied at the point of harvest, whilst in storage, during transit, or in the retail environment.
The controller removes excess ethylene gas from the produce environment to manage the ripening process, but does not coat or alter the fruit or vegetables in any way.

It's Fresh! Ethylene Control is a clean technology that naturally extends shelf life.
Ready to eat fresh fruit
Helping growers and retailers throughout the supply chain, the product is so flexible that it can be used in almost any context and is even suitable for use with certified organic produce.

It’s Fresh! - in transit, in storage, in retail

It’s Fresh! Ethylene Control can be used throughout the fresh food supply chain, ensuring that produce is kept in optimal condition at every stage of its journey from producer to market.

The technology allows the product to be formed into almost any size and shape, from large scale transit packaging to individual product containers. 

The product is simple to insert and require no specialist equipment or handling.

In Transit

Use throughout crop transit, no matter what the method of transport
Choose less time-urgent, more cost effective logistical solutions
Access valuable new markets, further from the point of production

In Storage

Use in storage settings both before and after shipping
Enjoy greater peace of mind when dealing with logistical delays or backlogs
Gain added flexibility in getting your crop to market at the optimum time

In Retail

Use in consumer retail packaging to protect whole or prepared produce
Extend suitable for sale time and maximise returns on produce
Improve the consumer eating experience with longer at-home freshness

Learn more with your free ethylene risk consultation

The best way to understand how It’s Fresh! Ethylene Control can deliver for you is to allow our scientists to assess your produce and supply chain with a free consultation
Book your free ethylene risk assessment

How does the new generation It’s Fresh! Ethylene Control work?

It’s Fresh! Ethylene Control removes ethylene from the local environment around the produce, slowing down the maturation process and therefore delaying quality deterioration.
This patented technology ensures that any ethylene molecules that come into contact with the controller are locked away. It is carefully designed so that it only adsorbs ethylene and not any other molecules such as aromas and tastes.

It’s Fresh! Ethylene Control is inserted into any type of packaging, with the produce placed on top to ensure close proximity. When required, be that for point of sale or in the home, the product is simply removed, requiring no special handling or disposal – there are no lingering chemicals and no coatings.
It's Fresh! Ethylene Control is inserted into any type of packaging, with the produce placed on top to ensure close proximity.

When required, be that for point of sale or in the home, the product is simply removed. It requires no special handling or disposal, there are no lingering chemicals and no coatings, and it can be used in organic production too.

Learn more with your free ethylene risk consultation

The best way to understand how It’s Fresh! Ethylene Control can deliver for you is to allow our scientists to assess your produce and supply chain with a free consultation.

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It's Fresh! is a registered trademark of It's Fresh Limited
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