Consumer and hospitality industry demand for avocados has never been greater in markets worldwide. Growth is predicted to continue, particularly in the Americas, Europe and SE Asia, as the health benefits of the fruit become more widely recognised.
Accessing these markets demands precise timing of harvest and reliable transport channels to ensure that the product arrives in market in perfect condition – with a smoother, creamier texture and richer, more buttery flavour.
Avocado’s fickle ripening characteristics make this challenge even greater, which is where It’s Fresh! Ethylene Control delivers the biggest advantage, giving you control of how quickly the fruit matures, while retaining the great taste.
It’s Fresh! Ethylene Control does all of this naturally and without coating or changing the fruit in any way, meaning it’s even suitable for certified organic produce.
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Use of It’s Fresh! Ethylene Control reduced incidents of serious defects by 40%
Independent tests on New Zealand avocados prove the benefits of using It’s Fresh! Ethylene Control
New Zealand produces some of the best export avocado fruit in the world and has experienced growing demand in SE Asian marketplaces.
Distributing fresh produce to these markets can be extremely challenging due to the distances involved from New Zealand’s ports. Reliability of vessels has also been less than ideal making transport times highly variable.
In a recent trial, It’s Fresh! Ethylene Control was tested against the more traditional potassium permanganate sachets with Hass avocados in 5kg lined and covered trays.
The differences were stark: the amount of serious defects were reduced by 40% with It’s Fresh! Ethylene Control, minor defects by 30%, and the higher quality and greater shelf life of the fruit allowed significantly higher prices to be charged, delivering better returns for growers and a longer post-purchase life for consumers.