Managing supply chains for soft fruits and timing delivery to market so that fruit arrives in optimum condition can be difficult.
Researchers are finding ethylene in many more fruits than previously thought, especially when produce travels in containers and tightly packed packaging and/or modified atmosphere packaging, as is the case with blueberries. Controlling ethylene brings clear benefits.
It’s Fresh! Ethylene Control delivers the very best from your crop, improving customer satisfaction and building your reputation as a grower of high-quality produce.
With blueberries being widely promoted for their antioxidants and other health benefits, many consumers are moving away from berries grown with potentially harmful pesticides, and organic produce is becoming ever more popular.
It’s Fresh! Ethylene Control adds a further, natural, advantage over other shelf-life extending technologies by leaving fruit entirely unaltered and with no coating of chemicals.
It’s Fresh! Ethylene Control manages the ripening process, while preserving the fruit’s natural defences against pathogens that can cause rot and mould, delivering more high quality fruit to market.
Take control of your waste and improve your profit margin. Find out how with a no-obligation risk assessment.
Increase blueberry shelf life by 57% and reduce waste by 34% with It’s Fresh! Ethylene Control
Poland is a large-scale producer and consumer of blueberries, with growers carefully selecting the right markets and timing to maximise the return from their crop.
This requires the fruit to be stored for lengthy periods – often four weeks or more before going to retail, sometimes at a considerable distance. Any produce deemed to have greater than 10% fruit defects is rejected and cannot be sold.
In a trial of Chandler blueberries in 3.5kg extended MAP bag boxes, fruit controlled by It’s Fresh! Ethylene Control had a 57% increase in shelf-life (from four to six weeks), and defects by weight did not exceed the 10% threshold even at the end of the seven-week trial. This equated to a 34% reduction in waste.