Kiwis can be in transit and stored for a relatively long period of time without significant deterioration, given the right conditions. One of the key issues is that any damaged or diseased fruit within a batch can very quickly cause deterioration of the rest of the fruit, and kiwis are particularly prone to both.
One way to help to overcome this is by controlling the level of ethylene in the environment in which the fruit is packaged. This means that the excess ethylene produced by the stressed fruit does not get a chance to stimulate rapid ripening in the rest.
It’s Fresh! Ethylene Control effectively manages the amount of ethylene kiwis are exposed to, ensuring that they arrive at market in optimal condition.
The It’s Fresh! technology is easy to incorporate into any type of packaging, including the separated layers and perforated wrapping often used to protect kiwis.
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