Certain fruit markets, such as the US, have had problems in the past delivering mango crops to market in the condition expected by retailers. This has, in turn, led to less than ideal eating experiences for their consumers, resulting in poor repeat sales performance.
Where fruit has been harvested in an immature state, it arrives in store too firm, and when harvested mature, it is often over-ripened and no longer fit for sale.
It’s Fresh! Ethylene Control slows the ripening process while at the same time preserving the fruit’s natural defences against decay. This enables the fruit to be harvested in a more mature state and still be in perfect eating condition in store.