Our people & expertise

Bringing together people with experience in agronomy, fresh produce supply chains, materials science and packaging, It’s Fresh is challenging the way fresh produce has been packed and protected, post-harvest. 

Through the combination of these disciplines, our people focus on developing better ethylene control solutions that support improved returns for growers, packers and retailers, while also enabling a more enjoyable eating experience for the consumer.

On a mission to reduce
fresh produce wastage

Up to 50% of all fruits, vegetables & root crops grown globally are never consumed (UN FAO, 2015)

In a world of increased resources demands, and food shortages, we can’t continue like this.

Through the losses inside supply chains, and the waste in retail, food service and consumers’ homes, valuable resources such as fresh water, energy and arable land are also being pushed beyond sustainable limits. This leads to further deforestation and increased greenhouse gas emissions, setting up the cycle for more dramatic weather events and bigger fluctuations in harvests around the globe.

It’s Fresh is therefore focused on developing technology-led solutions to these major challenges, putting more of the fresh produce already grown into the hands of consumers, reducing overall wastage levels and helping to mitigate the cascading impacts this wastage has on the planet and its population.

(UN FAO, 2015: Global initiative on food loss and waste reduction)

Our potential global impact

> 0

Tonnes(1) of CO₂ equivalent

emissions avoided p.a.

> 0

Tonnes(2) of fresh produce

waste prevented p.a.

> 0

Megalitres(3) of less

water used p.a.

(1) Losses from packing to arrival at port, assumed at an average of 15%, with RYPEN addressing on average 30% of this. Based on global shipping.
(2) Average 500g / kg, https://www.nature.com/articles/s41597-021-00909-8
(3) Average 748L / kg, https://www.nature.com/articles/s41597-021-00909-8

Our Brand

Solving food wastage issues in post-harvest and retail

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Careers that shape a greener future

Join our team and be part of a mission to create a better future

We are dedicated to innovative solutions that address global sustainability challenges. Your career with us will drive impactful change, fostering a greener, more sustainable world for generations to come. Let’s make a difference together.

Careers that shape a greener future

Join our team and be part of a mission to create a better future

We are dedicated to innovative solutions that address global sustainability challenges. Your career with us will drive impactful change, fostering a greener, more sustainable world for generations to come. Let’s make a difference together.

Careers

We are always interested in connecting with talented individuals in the packaging and fresh produce industries. If you have relevant experience, please send us your CV. We will keep it on file and reach out if a suitable opportunity arises.

Graham Ellis

CEO & Investor Director
Partner, Agri-FoodTech Venture
Capital at Praesidium

Graham is an experienced investor and executive with a strong background in the commercialisation of new technologies and products in human nutrition, animal feed, aquaculture, renewable fuels, and chemicals. He is an active Non-Executive Director and has previously helped Ocean Harvest Technology Group plc, Arborea, TerraVia, and UOP/Honeywell. Graham has a Bachelor’s in Chemical Engineering and an MBA from Chicago Booth.