In a world of increased resources demands, and food shortages, we can’t continue like this. Through the losses inside supply chains, and the waste in retail, food service and consumers’ homes, valuable resources such as fresh water, energy and arable land are also being pushed beyond sustainable limits. This leads to further deforestation and increased greenhouse gas emissions, setting up the cycle for more dramatic weather events and bigger fluctuations in harvests around the globe. It’s Fresh is therefore focused on developing technology-led solutions to these major challenges, putting more of the fresh produce already grown into the hands of consumers, reducing overall wastage levels and helping to mitigate the cascasing impacts this wastage has on the planet and its population.

(UN FAO, 2015: Global initiative on food loss and waste reduction)