Welcome to www.itsfresh.com (the “Website”). The Website is hosted and maintained by It’s Fresh Limited. This Privacy Policy outlines how we collect, use, and protect your personal data in compliance with the UK Data Protection Act 2018, the EU General Data Protection Regulation (GDPR), and relevant US privacy laws including the California Consumer Privacy Act (CCPA).

Information Collected

Personally Identifiable Information (PII)

• What We Collect: PII includes any information that can be used to identify you as an individual, such as your name, and email address.
• How We Use It: We use PII to respond to your requests, and enquiries.
• Your Rights: You have the right to request we remove any details and information collected.

Non-Personally Identifiable Information

• What We Collect: This includes data such as your IP address, browser type, and usage patterns. We use cookies and similar technologies to collect this information.
• How We Use It: Non-PII is used to improve your experience on our Website and for aggregated data analysis.

Legal Basis for Processing

We process your data based on the following legal grounds:

• Consent: When you have given clear consent for us to process your personal data for a specific purpose.
• Legal Obligation: When the processing is necessary for us to comply with the law.

User Rights

Under GDPR, CCPA, and other relevant laws, you have the following rights:

• Right to be Informed: You have the right to be informed about the collection and use of your personal data.
• Right of Access: You have the right to access your personal data and supplementary information.
• Right to Rectification: You have the right to have inaccurate personal data rectified, or completed if it is incomplete.
• Right to Erasure: You have the right to have personal data erased.
• Right to Restrict Processing: You have the right to request the restriction or suppression of your personal data.
• Right to Data Portability: You have the right to obtain and reuse your personal data for your own purposes across different services.
• Right to Object: You have the right to object to the processing of your personal data in certain circumstances.

Data Protection and Security

We have implemented and maintain physical, administrative, and electronic security measures to safeguard your PII and non-PII.

Data Retention

We will retain your information as long as necessary for the provision of services or as required for our business needs. Specific retention periods are determined based on the type of data and the purpose for which it is collected.

International Data Transfers

We may transfer your data to countries outside the UK, EU, and US if required to enable a member of our team in another country to contact you if you have requested further information. When we do so, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or other legal mechanisms.

Breach Notification

In the event of a data breach, we will notify you and the relevant authorities within the required timeframes and provide information on the nature of the breach and the steps taken to mitigate its impact.

Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of any third-party sites you visit.

Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: info@itsfresh.com