Visit RYPEN at Fruit Attraction 2025

We’re delighted to share that our RYPEN brand will be exhibiting at Fruit Attraction 2025, held in Madrid from 30th September to 2nd October. You’ll...

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We’re delighted to share that our RYPEN brand will be exhibiting at Fruit Attraction 2025, held in Madrid from 30th September to 2nd October. You’ll find the RYPEN team in Hall 3 | Stand A-29.

As part of the It’s Fresh family, RYPEN represents our commitment to intelligent packaging solutions that reduce waste and extend freshness across the fresh produce supply chain. At the show, our team will be showcasing the RYPEN Leaf, RYPEN Pad, and RYPEN Case Liner—innovations designed to support growers, exporters, and retailers in meeting their sustainability goals.

Don’t miss the chance to visit Hall 3 | Stand A-29 and discover how RYPEN by It’s Fresh is redefining freshness in agriculture.

For more details, please visit the Fruit Attraction website.

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Graham Ellis

CEO & Investor Director
Partner, Agri-FoodTech Venture
Capital at Praesidium

Graham is an experienced investor and executive with a strong background in the commercialisation of new technologies and products in human nutrition, animal feed, aquaculture, renewable fuels, and chemicals. He is an active Non-Executive Director and has previously helped Ocean Harvest Technology Group plc, Arborea, TerraVia, and UOP/Honeywell. Graham has a Bachelor’s in Chemical Engineering and an MBA from Chicago Booth.