We envision a world with a more sustainable fresh produce supply-chain, where food wastage is dramatically reduced and consumers everywhere have access to fruits and vegetables in peak condition. We are committed to providing products and solutions that benefit all stakeholders across the fresh produce value chain – from growers all the way to the end consumer.
Moving fresh produce to markets where it’s needed is incredibly challenging, and can be fraught with delays and disruptions. Our people bring experience from across a wide range of industries, enabling us to create packaging solutions that readily integrate, extending the condition of fruits and vegetables for longer, reducing wastage and delivering better outcomes for the industry and the planet.
CEO
Partner, Agri-FodTech Venture
capital at Praesidium
Graham is an experienced investor with a strong background in the commercialisation of new technologies and products in human nutrition, animal feed, aquaculture, renewable fuels, and chemicals. He has previously held leadership roles at Ocean Harvest Technology Limited, GF Biochemicals, Arborea, TerraVia, and UOP/Honeywell Renewables. Graham has a Bachelor’s in Chemical Engineering and an MBA from Chicago Booth.
Financial Director
Simon has extensive experience within the technology sector, with a proven track record of driving growth and profitability with extensive experience in fund raising, M&A and post-acquisition integration. He has previously held leadership roles at VBI, Triscan Systems, Liaison Group and iotaSciences. Simon is a qualified account certified by the Chartered Institue of Managment Accountants (CIMA).
Operations Director
Adam holds a wealth of knowledge on packaging materials, coating and printing processes, as well as an in depth understanding of FCM legislation. His background and experience have been invaluable in the development of our technologies and their deployment in marketable delivery systems.
Strategic Accounts Director
Jon brings extensive experience within the international food and produce industries. He has worked in retail category management with experience of start-up food brands, both as a consultant for Unilever and with his own plant-based ventures. Jon has a Bachelor’s in Marketing Management from Brunel University as well as a Strategic Leadership qualification from Cranfield University.
Global Sales Director
Jorge is an agronomist with extensive experience in the fresh produce industry. He has previous experience working at companies such as AgroFresh and Dow AgroSciences. Jorge has a Bachelor’s degree in agronomy from Universdad Mayor as well as post-graduate qualifications from the IESE Business School.
Technical Services Director
Justin has vast experience in the fresh produce industry, specialising in cultivar management. He has worked in leadership and technical support positions including roles at Wealmoor and Barfoots of Botley. Justin has a Bachelor’s degree from Wye College.
R&D Director
Paul has decades of experience in technical leadership positions, innovating in fine chemicals, coatings, and minerals. An expert in food contact materials, he led European Industry Regulatory Committees and supported global organisations like ICI and INEOS in Quality Management and Business Improvement. Paul has a PhD in Chemistry from Newcastle University.
BD & Marketing Director
Tristan has held multiple leadership roles at food, packaging and technology companies. This includes Commercial Director roles at both GAIL’s Bakery and Notpla. Most recently he was part of the Notpla Earthshot prize winning team, commercialising novel single use plastic-replacement products made from seaweed. He has a background in consulting and other technical industries, across Europe, North America and Australasia. He holds degrees from the University of South Australia and an MBA from London Business School.
