We envision a world with a more sustainable fresh produce supply-chain, where food wastage is dramatically reduced and consumers everywhere have access to fruits and vegetables in peak condition. We are committed to providing products and solutions that benefit all stakeholders across the fresh produce value chain – from growers all the way to the end consumer.
Moving fresh produce to markets where it’s needed is incredibly challenging, and can be fraught with delays and disruptions. Our people bring experience from across a wide range of industries, enabling us to create packaging solutions that readily integrate, extending the condition of fruits and vegetables for longer, reducing wastage and delivering better outcomes for the industry and the planet.
CEO
Tristan has held multiple leadership roles at food, packaging and technology companies. This includes Commercial Director roles at both GAIL’s Bakery and Notpla. Most recently he was part of the Notpla Earthshot prize winning team, commercialising novel single use plastic-replacement products made from seaweed. He has a background in consulting and other technical industries, across Europe, North America and Australasia. He holds degrees from the University of South Australia and an MBA from London Business School.
Financial Director & Company Secretary
Simon has extensive experience within the technology sector, with a proven track record of driving growth and profitability with extensive experience in fund raising, M&A and post-acquisition integration. He has previously held leadership roles at VBI, Triscan Systems, Liaison Group and iotaSciences. Simon is a qualified account certified by the Chartered Institue of Managment Accountants (CIMA).
Operations Director
Adam holds a wealth of knowledge in packaging materials, coating and printing processes. His background and experience have been invaluable in the development of our technologies and their deployment in marketable delivery systems.
Global Sales Director
Jorge is an agronomist with extensive experience in the fresh produce industry. He has previous experience working at companies such as AgroFresh and Dow AgroSciences. Jorge has a Bachelor’s degree in agronomy from Universdad Mayor as well as post-graduate qualifications from the IESE Business School.
Technical Services Director
Justin has vast experience in the fresh produce industry, specialising in cultivar management. He has worked in leadership and technical support positions including roles at Wealmoor and Barfoots of Botley. Justin has a Bachelor’s degree from Wye College.
Strategic Accounts Director
Jon has extensive experience within the international fresh produce industry. He has worked in retail category management for Barfoot’s and has further experience in start-up food brands. Jon holds a Bachelor’s in Marketing Management from Brunel University as well as a Strategic Leadership qualification from Cranfield University.
Retail & Consumer Consultant
Financial Controller
Marketing Associate
Nicolas brings marketing expertise across retail, food and agriculture sectors. He joined It’s Fresh in 2023, played a key role in developing and launching the RYPEN brand, and now shapes marketing communications that connect the company with customers and partners. Nicolas holds a Master’s degree in Branding and Advertising from Nottingham Trent University.
Accounts Assistant
Operations Manager
Head of R&D - Data, Trials & Innovation
Senior Lab Technician
Lab Technician
Regional Operations Manager | South Africa
Head of R&D – Biochemistry & Business Development | South Africa
Customer Projects Manager | South Africa
Customer Projects Manager | South Africa
Sales Manager | Chile & Peru
Pablo is an Agricultural Engineer from the University of Chile, with broad experience in fresh fruit production and post-harvest management. He has worked with leading companies such as Unifrutti and AgroFresh, contributing technical expertise in fruit quality and preservation for export markets. He holds a postgraduate degree in Commercial Management and Sales, complementing his technical background with a strategic and solutions-oriented approach.
Camilo is a biochemist and plant physiologist specializing in postharvest fruit quality in both fundamental and applied sciences. He has led projects on ethylene production and control, and shelf-life extension for pome fruits, stone fruits, and berries to reduce food waste. He holds a PhD in Plant Physiology from the University of Barcelona (Spain), a Master’s from Université Pierre et Marie Curie (France), and a Bachelor’s in Biochemistry from Pontificia Universidad Católica de Chile.
CEO & Investor Director
Partner, Agri-FoodTech Venture
Capital at Praesidium
Graham is an experienced investor and executive with a strong background in the commercialisation of new technologies and products in human nutrition, animal feed, aquaculture, renewable fuels, and chemicals. He is an active Non-Executive Director and has previously helped Ocean Harvest Technology Group plc, Arborea, TerraVia, and UOP/Honeywell. Graham has a Bachelor’s in Chemical Engineering and an MBA from Chicago Booth.