Investor Information

Introduction
to It's Fresh

Interested
in investing?

Company

information

Martin Court

Chairman
Senior Independent Director at James Cropper plc

Martin has experience in innovation, strategy, organisational change, and risk management within advanced materials and chemicals. He held senior roles at Victrex, Cytec Industries, and UCB SA. He also serves as Senior Independent Director at James Cropper plc and is an honorary professor at Exeter University. Martin has a PhD in Surface Chemistry from Imperial College London.

Graham Ellis

CEO
Partner, Agri-FodTech Venture
capital at Praesidium

Graham is an experienced investor with a strong background in the commercialisation of new technologies and products in human nutrition, animal feed, aquaculture, renewable fuels, and chemicals. He has previously held leadership roles at Ocean Harvest Technology Limited, GF Biochemicals, Arborea, TerraVia, and UOP/Honeywell Renewables. Graham has a Bachelor’s in Chemical Engineering and an MBA from Chicago Booth.

Simon Hollingsworth

Company Secretary
It's Fresh Financial Director

 Simon has extensive experience within the technology sector, with a proven track record of driving growth and profitability with extensive experience in fund raising, M&A and post-acquisition integration. He has previously held leadership roles at VBI, Triscan Systems, Liaison Group and iotaSciences. Simon is a qualified account certified by the Chartered Institue of Managment Accountants (CIMA).

Adam Anders

Investor Director
Managing Partner of Anterra Capital

Adam is an investor, with extensive private equity and venture capital experience. He co-founded Anterra Capital, investing in innovative food and agriculture companies. Prior to working for Anterra he co-founded a fintech startup and worked for Rabo Private Equity and Bain & Co. He holds degrees from Cambridge University and the University of Adelaide.

Katrin Brökelmann

Investor Director
Partner, Chief Operating Officer, Member of the Agri-FoodTech Investment Committee at Praesidium

Katrin has vast experience in private equity and venture capital, co-founded PINOVA Capital and has held roles at McKinsey, Triago, and 3i. She holds a Master’s in international management and Diplom-Kffr from ESCP Europe and a BA from Vienna University of Economics and Business.

Olaf Koch

Investor Director
Partner, food industry executive at Zintinus

Olaf is an investor and executive with experience in the food industry, M&A and technology. He led METRO AG’s transformation as CEO and has held very senior roles at Daimler-Benz AG and Permira. He has also held significant roles in various associations, including Co-Chairmanship at the Consumer Goods Forum.

Rowan Bird

Investor Director
Investor at BGF​

Rowan is part of BGF’s Early Stage team since 2019, focusing on climate and deep tech investments, managing 20+ businesses and shaping BGF’s Early Stage Climate Tech strategy. He holds a Bachelor’s degree from Durham University in Philosophy, Politics and Economics.