Who is It's Fresh & what do we do?

We are the developer and owner of the ethylene moderating technology brand RYPEN, used by growers, exporters and retailers to extend the shelf-life of fresh produce.

Intelligent active packaging from RYPEN

RYPEN is a post-harvest ethylene moderating technology, designed for the global fresh produce industry.

Today RYPEN technology is helping
Working across the post-harvest supply-chain to reduce food wastage

Today RYPEN technology is helping

Growers
& Exporters

Strong commercial and institutional data, supporting benefits including fewer deductions and higher grade-out quality, resulting in a strong return on investment.

Retailers

Increased shelf-life and availability with reduced levels of waste. Data supports increased repeat purchasing and customer retention due to improved consumer experience.

Consumers

Trials across many crop types show that extra days of shelf-life are possible. Gain extra days of shelf-life and enjoy naturally ripened, fresh produce for that little bit longer, at home.

Our Planet

By reducing food wastage, we can decrease greenhouse gas emissions and reduce the pressure on other resources such as fresh water and land.

Product
Design

Through a deep understanding of ethylene emittance and sensitivity levels across fresh produce cultivars, we're building a portfolio of products to manage ethylene in various settings.

Engagement
with industry

By working with growers, exporters and retailers, we take an all-encompassing  view of the ethylene management needs of the supply chain from farm to consumer.

Materials
Strategy

We embed our ethylene moderating technology into paper or plastic packaging materials. By doing this we simplify adoption and provide highly integrable solutions for the fresh produce industry.
We continue to explore and develop new products, bringing our technology into new applications.

Growers
& Exporters

Potential for fewer deductions and higher grade-out quality, resulting in improved financial returns.

Retailers

Opportunity to increase on-shelf availability through increased days of life, while potentially reducing overall levels of waste. Potential to drive increased repeat purchasing due to improved produce condition.

Consumers

Trials across many crop types show that extra days of shelf-life are possible. Gain extra days of shelf-life at home. Enjoy naturally ripened, fully developed fresh produce at peak flavour.

Our Planet

By reducing food wastage, we can decreases GHG emissions and reduce the pressure on other resources such as fresh water and arable land.

Working across the post-harvest supply-chain to reduce food wastage

Product
Design

Through a deep understanding of ethylene emittance and sensitivity levels across fresh produce cultivars, we're building a portfolio of products to manage ethylene in various settings.

Engagement

with industry

By working with growers, exporters and retailers, we take an all-encompassing  view of the ethylene management needs of the supply chain from farm to consumer.

Materials
Strategy

We embed our ethylene moderating technology into paper or plastic packaging materials. By doing this we simplify adoption and provide highly integrable solutions for the fresh produce industry.
We continue to explore and develop new products, bringing our technology into new applications.

Interested in becoming a manufacturing partner?

Collaborative manufacturing & product development opportunities

The RYPEN Technology can be licensed to packaging companies supplying the fresh produce industry. If you’re a manufacturer, contact us to discuss the possibility of working together.

Contact us

Pioneering sustainable
post-harvest solutions

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Legal

Company

RYPEN

© copyright 2025 It's Fresh Limited - All Rights Reserved. It's Fresh and RYPEN are registered trademarks of It's Fresh Limited.

Graham Ellis

CEO & Investor Director
Partner, Agri-FoodTech Venture
Capital at Praesidium

Graham is an experienced investor and executive with a strong background in the commercialisation of new technologies and products in human nutrition, animal feed, aquaculture, renewable fuels, and chemicals. He is an active Non-Executive Director and has previously helped Ocean Harvest Technology Group plc, Arborea, TerraVia, and UOP/Honeywell. Graham has a Bachelor’s in Chemical Engineering and an MBA from Chicago Booth.