Who is It's Fresh & what do we do?

We are the developer and owner of the ethylene moderating technology brand RYPEN, used by growers, exporters and retailers to extend the shelf-life of fresh produce.

Intelligent active packaging from RYPEN

RYPEN is a fruit and vegetable preservation technology, designed for the global fresh produce industry.

Today RYPEN technology is helping

Growers
& Exporters

Potential for fewer deductions and higher grade-out quality, resulting in improved financial returns.

Retailers

Opportunity to increase on-shelf availability through increased days of life, while potentially reducing overall levels of waste. Potential to drive increased repeat purchasing due to improved produce condition.

Consumers

Trials across many crop types show that extra days of shelf-life are possible. Gain extra days of shelf-life at home. Enjoy naturally ripened, fully developed fresh produce at peak flavour.

Our Planet

By reducing food wastage, we can decreases GHG emissions and reduce the pressure on other resources such as fresh water and arable land.

Working across the post-harvest supply-chain to reduce food wastage

Product
Design

Through a deep understanding of ethylene emittance and sensitivity levels across fresh produce cultivars, we're building a portfolio of products to manage ethylene in various settings.

Engagement

with industry

By working with growers, exporters and retailers, we take an all-encompassing  view of the ethylene management needs of the supply chain from farm to consumer.

Materials
Strategy

We embed our ethylene moderating technology into paper or plastic packaging materials. By doing this we simplify adoption and provide highly integrable solutions for the fresh produce industry.
We continue to explore and develop new products, bringing our technology into new applications.

Interested in becoming a manufacturing partner?

Collaborative manufacturing & product development opportunities

The RYPEN Technology can be licensed to packaging companies supplying the fresh produce industry. If you’re a manufacturer, contact us to discuss the possibility of working together.