Extend the storage life of your blueberries to access the most lucrative markets

Reduce crop waste and enhance the quality of fruit to maximise returns

Managing supply chains for soft fruits and timing delivery to market so that fruit arrives in optimum condition can be difficult.

Researchers are finding ethylene in many more fruits than previously thought, especially when produce travels in containers and tightly packed packaging and/or modified atmosphere packaging, as is the case with blueberries. Controlling ethylene brings clear benefits.

It’s Fresh! Ethylene Control delivers the very best from your crop, improving customer satisfaction and building your reputation as a grower of high-quality produce.
  • Maximise yield returns by improving quality and crop utilisation
  • Access new markets further away from saturated port areas by enabling longer transit times
  • Optimise the quality of your berries, delivering a superior eating experience to consumers
  • Gain the flexibility to fine-tune when you sell, in response to market pricing
blueberry grower
With blueberries being widely promoted for their antioxidants and other health benefits, many consumers are moving away from berries grown with potentially harmful pesticides, and organic produce is becoming ever more popular.

It’s Fresh! Ethylene Control adds a further, natural, advantage over other shelf-life extending technologies by leaving fruit entirely unaltered and with no coating of chemicals.

It’s Fresh! Ethylene Control manages the ripening process, while preserving the fruit’s natural defences against pathogens that can cause rot and mould, delivering more high quality fruit to market.

Get your free ethylene risk assessment

Take control of your waste and improve your profit margin. Find out how with a no-obligation risk assessment.

Start now and get your free custom report.
Get started now

Control ethylene for optimal shelf life

Ethylene is a growth hormone which all plants need and plays an essential role in ripening, protection against pathogens, and the development of aromas and flavours in fruit and vegetables.

By controlling ethylene, you can slow the rate the fruit matures in a deliberate way, that still allows the it to ripen as it would naturally - just over a longer time frame.

It’s Fresh! provides patented technology scientifically proven to deliver extended ripening and reduce waste, while retaining the natural great taste.

It’s Fresh! Ethylene Control:

  • Is a clean technology – suitable for use in organic production
  • Can be applied through the whole supply chain
  • Is safe and easy to use. It requires no special handling, removal, or disposal
  • Doesn’t coat the fruit or change it in any way

How It’s Fresh! can support your business

Improve shelf life and quality
  • Better post-harvest quality of fruit
  • Maintain visual appeal
  • Reduce production loss and unnecessary waste
  • Maintain a reputation for quality
blueberries
Grow your market
blueberries
  • Gain access to new markets by extending the life of produce, allowing for longer transits
  • Ship further inland and reduce reliance on the more saturated markets at the main port areas
Deliver a great-tasting product to your customer
blueberries
  • A superior eating experience with a taste equivalent to tree-ripened fruits
  • Drive customer satisfaction and your reputation for quality by consistently delivering superior quality products
Peace of mind
  • Control fruit ripening in a way that doesn’t stop or risk maxing out
  • Know that with It’s Fresh! Ethylene Control, your crop will cope with any delays and arrive at its destination in the best possible condition
blueberries
Driven by science
blueberries
  • Get the best results without over-spending via our sophisticated diagnostics
  • Determine the exact level of control required for your specific crop and transit routes
Benefit your bottom line
blueberries
  • Obtain the flexibility to hold fruit quality for longer
  • Give wholesale markets more time to sell fruit at a better price

Let us help you reduce your waste

When you choose It’s Fresh! technology to safeguard your crop, you benefit from our years of research, experience, and sophisticated diagnostics, which means we can precisely ‘prescribe’ the technology required to suit your specific produce, transit routes and customer requirements.

We work with you to get your crop to market in the best possible condition, generating maximum value, using our five-step process:

CONSULT

Your specific varieties, conditions and requirements are understood

DIAGNOSE

Using sophisticated diagnostic tools, your crop is tested to determine the characteristics of the produce

PRESCRIBE

Your transit technology is specified to result in the shipment arriving in optimal condition. This is determined based on the diagnostics for your specific crop and transit route

ANALYSE & MONITOR

We review your actual crop results and performance

REFINE

We further refine the technology specification based on actual outcomes to continually improve your results over time

Get your free ethylene risk assessment

Take control of your waste and improve your profit margin. Find out how with a no-obligation risk assessment.

Start now and get your free custom report.
Get started now

What people say about It's Fresh! Ethylene Control

It’s Fresh! gave us extra days, allowing us to hold the fruit, waiting for a better price at the market
Romy Meyer
Commercial Manager at Exportaciones Meyer, LTDA

Increase blueberry shelf life by 57% and reduce waste by 34% with It’s Fresh! Ethylene Control

Results proven in independent trials

Poland is a large-scale producer and consumer of blueberries, with growers carefully selecting the right markets and timing to maximise the return from their crop.

This requires the fruit to be stored for lengthy periods – often four weeks or more before going to retail, sometimes at a considerable distance. Any produce deemed to have greater than 10% fruit defects is rejected and cannot be sold.

In a trial of Chandler blueberries in 3.5kg extended MAP bag boxes, fruit controlled by It’s Fresh! Ethylene Control had a 57% increase in shelf-life (from four to six weeks), and defects by weight did not exceed the 10% threshold even at the end of the seven-week trial. This equated to a 34% reduction in waste.

Percentage of fruit weight with quality defects

Blueberries transported with It’s Fresh! had a 57% increase in shelf-life

Frequently Asked Questions

How do I get started?

You'll begin by talking with one of our technical experts who will ask some questions, and collect information about your crops, customers and goals.

They run smart diagnostics to help you decide on the best solution for your business. You'll understand what you can do to achieve the highest possible return on investment.

Why do I need an ethylene controller?

To understand the value of an ethylene controller, it is necessary to understand how ethylene affects fruit and vegetable ripening. As fruits and vegetables mature, they go through a series of changes in color, texture, and flavour.

These changes are part of the process of ripening, which is essential for the development of eating quality.

Ethylene is a plant hormone that plays a central role in crop ripening. As fruits and vegetables mature, they produce increasing amounts of ethylene. The ethylene then acts on the produce to bring about the changes associated with ripening.

One of the most important benefits of using an ethylene controller is the slowing of ethylene during transit and storage. By reducing ethylene, the ripening process is slowed down and fruit and vegetables can be kept in storage for a longer period without becoming overripe. This is important because it allows the product to be shipped further distances and arrive in better condition.

Is it safe to use?

Yes, it is. 

Unlike some other products on the market, which use 1-MCP or potassium permanganate, which are not approved for use on organic fruit and vegetables and can be hazardous to use.

It's Fresh! Ethylene Control is food safe and suitable for use in organic production.

It does not coat or change the product in any way. 

Can you prove it works?

Absolutely.

We work with scientists at universities in multiple countries - in particular the world-leading experts at the University of Greenwich, Natural Resources Institute, and Cranfield University, Plant Science Laboratory.

We operate a diagnostics lab at which our technical experts run continual testing via gas analysis, resistance guage, and sophisticated visual analysis.

These are further validated by real-world test results. Our technical team are happy to discuss your potential results and run some diagnostics for you.

Get In Touch

Contact us about extending the shelf life of your blueberry crop via our new generation ethylene controller.

An It's Fresh! expert will contact you within 24 hours to discuss your requirements and how we can help you optimise your yield.

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