Extend the shelf life of your nectarine crop and dramatically cut wastage

Naturally control the ripening process and maximise your returns

Retailers and consumers demand nectarines which remain firm but have the juiciness and sweetness most associated with the fruit.

Nectarines, like all stone fruit, need to remain firm during the transit phase but then need to soften and become flavoursome and juicy in the retail and home life stage of the supply chain. 

This experience triggers the eating experience that delivers a repeat purchase and avoids home wastage from hard, unripe fruit with no desired impact on flavour.

It’s Fresh! Ethylene Control allows controlled ripening and resists damage to fruit.
  • Dramatically reduce wastage in transit to maximise the yield from your crop
  • Deliver higher quality produce to your markets and end consumers
  • Reduce fall in fruit pressure and skin shrivel
  • Achieve enhanced prices and improve overall financial returns
girl with nectarine laughing
The nectarine sector has enjoyed rapid growth in the last 15 years, and this is set to continue as global markets expand.

To access markets further afield, growers are looking for solutions to extend the available transit and storage period, while maintaining the quality of their fruit.

By controlling the amount of ethylene that nectarines are exposed to, their ripening rate can be significantly reduced but without any detriment to the final eating experience.

It’s Fresh! Ethylene Control regulates rather than removes ethylene gas from the fruit’s atmosphere, allowing controlled maturation while maintaining the fruit’s natural protection against pathogens and rotting.


Get your free ethylene risk assessment

Take control of your waste and improve your profit margin. Find out how with a  no-obligation risk assessment.

Start now and get your free custom report.
Get started now

Control ethylene for optimal shelf life

Ethylene is a growth hormone which all plants need. It plays an essential role in ripening, protection against pathogens, and the development of aromas and flavours in fruit and vegetables.

By controlling ethylene, you can slow the rate the fruit matures in a deliberate way, that still allows it to ripen as it would naturally - just over a longer time frame.

It’s Fresh! provides patented technology scientifically proven to deliver extended ripening and reduce waste, while retaining the natural great taste.

It’s Fresh! Ethylene Control:

  • Is a clean technology – suitable for use in organic production
  • Can be applied through the whole supply chain
  • Is safe and easy to use. It requires no special handling, removal, or disposal
  • Doesn’t coat the fruit or change it in any way

How It’s Fresh! can support your business

Improve shelf life and quality
  • Better post-harvest quality of fruit
  • Maintain visual appeal
  • Reduce production loss and unnecessary waste
  • Maintain a reputation for quality
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Grow your market
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  • Gain access to new markets by extending the life of produce, allowing for longer transits
  • Ship further inland and reduce reliance on the more saturated markets at the main port areas
Deliver a great-tasting product to your customer
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  • A superior eating experience with a taste equivalent to tree-ripened fruits
  • Drive customer satisfaction and your reputation for quality by consistently delivering superior quality products
Peace of mind
  • Control fruit ripening in a way that doesn’t stop or risk maxing out
  • Know that with It’s Fresh! Ethylene Control, your crop will cope with any delays and arrive at its destination in the best possible condition
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Driven by science
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  • Get the best results without over-spending via our sophisticated diagnostics
  • Determine the exact level of control required for your specific crop and transit routes
Benefit your bottom line
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  • Obtain the flexibility to hold fruit quality for longer
  • Give wholesale markets more time to sell fruit at a better price

Let us help you reduce your waste

When you choose It’s Fresh! technology to safeguard your crop, you benefit from our years of research, experience, and sophisticated diagnostics, which means we can precisely ‘prescribe’ the technology required to suit your specific produce, transit routes and customer requirements.

We work with you to get your crop to market in the best possible condition, generating maximum value, using our five-step process:

CONSULT

Your specific varieties, conditions and requirements are understood

DIAGNOSE

Using sophisticated diagnostic tools, your crop is tested to determine the characteristics of the produce

PRESCRIBE

Your transit technology is specified to result in the shipment arriving in optimal condition. This is determined based on the diagnostics for your specific crop and transit route

ANALYSE & MONITOR

We review your actual crop results and performance

REFINE

We further refine the technology specification based on actual outcomes to continually improve your results over time

Get your free ethylene risk assessment

Take control of your waste and improve your profit margin. Find out how with a  no-obligation risk assessment.

Start now and get your free custom report.
Get started now

What people say about It's Fresh! Ethylene Control

It’s Fresh! gave us extra days, allowing us to hold the fruit, waiting for a better price at the market
Romy Meyer
Commercial Manager at Exportaciones Meyer, LTDA

Extend the transit window for your nectarine crop without reducing quality

Results proven in independent trials

Growers typically use shrivel sheets and fruit inserts to manage the quality of nectarines in transit and storage, so trials were set up using It’s Fresh! Ethylene Control with these packaging solutions for a South African producer of the Bella Nova variety.

Fruit was packed using shrivel sheets both with and without It’s Fresh! Ethylene Control and, at the end of the trial period, fruit pressure was almost twice as high in the It’s Fresh! group when compared with the control.

The incidence of rot or decay of the fruit during the trial period also fell from around 5% for the control to 0% in the fruit packed with It’s Fresh! Ethylene Control.



Comparing pressure and incidence of decay

Use of It’s Fresh! significantly increased pressures and reduces the incidence of decay to zero

Frequently Asked Questions

How do I get started?

You'll begin by talking with one of our technical experts who will ask some questions, and collect information about your crops, customers and goals.

They run smart diagnostics to help you decide on the best solution for your business. You'll understand what you can do to achieve the highest possible return on investment.

Why do I need an ethylene controller?

To understand the value of an ethylene controller, it is necessary to understand how ethylene affects fruit and vegetable ripening. As fruits and vegetables mature, they go through a series of changes in color, texture, and flavour.

These changes are part of the process of ripening, which is essential for the development of eating quality.

Ethylene is a plant hormone that plays a central role in crop ripening. As fruits and vegetables mature, they produce increasing amounts of ethylene. The ethylene then acts on the produce to bring about the changes associated with ripening.

One of the most important benefits of using an ethylene controller is the slowing of ethylene during transit and storage. By reducing ethylene, the ripening process is slowed down and fruit and vegetables can be kept in storage for a longer period without becoming overripe. This is important because it allows the product to be shipped further distances and arrive in better condition.

Is it safe to use?

Yes, it is. 

Unlike some other products on the market, which use 1-MCP or potassium permanganate, which are not approved for use on organic fruit and vegetables and can be hazardous to use.

It's Fresh! Ethylene Control is food safe and suitable for use in organic production.

It does not coat or change the product in any way. 

Can you prove it works?

Absolutely.

We work with scientists at universities in multiple countries - in particular the world-leading experts at the University of Greenwich, Natural Resources Institute, and Cranfield University, Plant Science Laboratory.

We operate a diagnostics lab at which our technical experts run continual testing via gas analysis, resistance guage, and sophisticated visual analysis.

These are further validated by real-world test results. Our technical team are happy to discuss your potential results and run some diagnostics for you.

Get In Touch

Contact us about extending the shelf life of your nectarine crop via our new generation ethylene controller.

An It's Fresh! expert will contact you within 24 hours to discuss your requirements and how we can help you optimise your yield.

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It's Fresh Limited is registered in England & Wales, registered office: 19D Cobbett Road, Burntwood Business Park, Burntwood WS7 3GL United Kingdom, trading as It's Fresh!

CRN: 06660765
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It's Fresh! is a registered trademark of It's Fresh Limited
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